HiWild
Art Direction | Brand Design | Package Design | Illustration
Syndicate XVI · FIT MFA Illustration Visual Thesis, New York, NY.
2025

藏 HiWild —— A self-generated herbal brand that explores a new, aesthetic way of making a connection between humans and the hidden healing power of nature.

HiWild is my personal exploration of brand storytelling. I challenged myself to build an identity open to interpretation - whether it’s about nature, the ongoing evolution of the brand story, or the deep connections we share through healing plants and other spiritual sources. Maybe it’s time to give new ideas that ‘hide in the wild’ a fresh perspective.

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Mist Bistro
Brand & Visual Identity | Logo Design | Illustration
c. Happy Link Culture Studio, Shenzhen, China.
2021

Mist Bistro, originally established in a historic hutong courtyard in Beijing, offers an immersive dining experience inspired by the tranquility and mystique of its surroundings. The restaurant’s identity draws from traditional Chinese calligraphy and the poetic imagery of mist—subtle, elegant, and ever-changing.

This brand identity update seeks to preserve its cultural essence while infusing a fresh, modern energy to attract a younger metropolitan customers.

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Passerby
Album Package Redesign | Graphic Design | Editorial Illustration | Creative Writing & Storytelling
2023

Passerby, an editorial zine, documents Weiyi’s winter journey through the landscapes of Iceland, capturing both the awe-inspiring scenery and the unexpected challenge of testing positive for Covid-19.

Blending travelogue with personal reflection, the project explores moments of solitude, resilience, and introspection in an unfamiliar setting. Designed in an album format, the zine presents a cohesive narrative that balances visual storytelling with personal experience.

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Plants: A Clean, Well-lighted Place
Art Direction | Exhibition Collaboration
collaborated with The FEAT. Contemporary
2021

THE FEAT. Co-Creation was a 45-day art initiative involving 40 young artists. Under 15 artistic themes, the event resulted in 17 collaborative works, with each piece reflecting unique styles, approaches, and methods of cooperation. Due to the constraints of long-distance collaboration, the artists had to jointly explore the meaning of ‘collaboration.’" ---- F.T Contemporary

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Weiyi Yan, first an Illustrator,then a Brand Designer. Shenzhen-based. Read More currently work as a Visual Designer at Tencent.

Weiyi Yan, first an Illustrator,
then a Brand Designer.
Shenzhen-based. Read More
currently work as a Visual Designer
at Tencent.