Embroidery of Youthful Dreams 绣梦青春
lllustration/ Creative and Cultural Product Design
c. Tencent, Shenzhen, China.
2025
正青春 · 绣梦青春
灵感源自非遗文化之一的“苗绣”，借鉴其丰富的图案和鲜明的色彩，打造以“绣梦”为主题的主体图案——以一颗“企鹅蛋”为核心，象征新生的孕育和无限可能。围绕“企鹅蛋”点缀“公益小红花”、“五角星”和“企鹅”等元素，寓意公益之善、党的正直与鹅们的守护。在中心以小篆书写“正青春”三个字，将古老的字符现代设计化，强调青年人作为新力量的代表，是创新正义和希望的象征。“正青春”代表年轻群体拥抱新的机遇和挑战，也突出他们在党的带领下，维护“公益”“正义”的责任感，就像“企鹅”们坚韧地守卫它们的蛋和家园一样。
Drawing inspiration from Miao embroidery, one of China’s intangible cultural heritage (ICH) art forms, the design adopts its rich patterns and vibrant color palettes to create a core motif themed "Embroidering Dreams".
At the heart of the motif lies a penguin egg, symbolizing the nurturing of new beginnings and boundless possibilities.
Surrounding the penguin egg are decorative elements including charity red flowers, five-pointed stars and penguins, which embody the kindness of philanthropy, the integrity of the Party, and the guardianship of the penguin community respectively.
Centered in the composition is the phrase "Zheng Qingchun" (In the Prime of Youth) rendered in an artistically modernized form of small seal script—an ancient Chinese calligraphic style. This design choice emphasizes young people as representatives of a new generation of strength, standing as symbols of innovation, justice and hope.
"Zheng Qingchun" encapsulates the youthful group’s courage to embrace new opportunities and challenges. It also highlights their sense of responsibility to uphold philanthropy and justice under the guidance of the Party, much like penguins that steadfastly guard their eggs and homeland.
Credits.
Tencent
Designer & Illustrator
Weiyi Yan