Magic Melody 魔力歌先生
Branding | Music Variety Show
c. Tencent, Shenzhen, China.
2025
Magic Melody is a music variety show produced exclusively by Tencent Video, scheduled to premiere in March 2026. 《魔力歌先生》 是腾讯视频推出的一档S+级自制音乐综艺节目，于2026年3月首播。
The tone of the show focuses on the display of Chinese sinking songs, weakens the sense of old-school stage competition, and strives to create a truly national music variety gathering by conveying the simple and warm atmosphere of the lifestyle of ordinary individuals through powerful and magical rhythms.
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HiWild
Art Direction | Branding | Package Design | Illustration
Syndicate XVI · FIT MFA Illustration Visual Thesis, New York, NY.
2025
藏 HiWild —— A self-generated herbal brand that explores a new, aesthetic way of making a connection between humans and the hidden healing power of nature.
HiWild is my personal exploration of brand storytelling. I challenged myself to build an identity open to interpretation - whether it’s about nature, the ongoing evolution of the brand story, or the deep connections we share through healing plants and other spiritual sources. Maybe it’s time to give new ideas that ‘hide in the wild’ a fresh perspective.View all
Mist Bistro
Logo Design | Visual Identity Upgrade
c. Hapi Link Culture, Shenzhen, China.
2021
Mist Bistro, originally established in a historic hutong courtyard in Beijing, offers an immersive dining experience inspired by the tranquility and mystique of its surroundings. The restaurant’s identity draws from traditional Chinese calligraphy and the poetic imagery of mist—subtle, elegant, and ever-changing.
This brand identity update seeks to preserve its cultural essence while infusing a fresh, modern energy to attract a younger metropolitan customers.View all
Passerby
Album Package Design | Graphic Design | Editorial Illustration | Creative Writing & Storytelling
2023
Passerby, an editorial zine, documents Weiyi’s winter journey through the landscapes of Iceland, capturing both the awe-inspiring scenery and the unexpected challenge of testing positive for Covid-19.
Blending travelogue with personal reflection, the project explores moments of solitude, resilience, and introspection in an unfamiliar setting. Designed in an album format, the zine presents a cohesive narrative that balances visual storytelling with personal experience.View all