节目以“魔力歌三兄弟”为核心视觉形象,紧扣“魔性、扭动、欢乐”三大核心基调,打造高记忆点的品牌标识。
核心视觉亮点为三兄弟采用统一造型设计——爱心发型、音符造型眼镜,全程保持双手插兜、自带“迷之自信”的姿态与神情,无上肢设计搭配可夸张灵动的动作幅度,同时融入漂浮麦克风元素,强化节目音乐核心属性。
视觉呈现上,以曲线条勾勒单人造型,或展现三兄弟整齐划一的同步动作,通过魔性化的表现手法,凸显节目独特的品牌辨识度。
The key visual is built around the core IP “The Magical Three Brothers”, focusing on the execution of a highly recognizable character system based on the show’s main tone of playfulness, rhythmic motion, and joyful crazy energy.
The three characters share a unified, flowing -linework visual structure, featuring heart-shaped hairstyles and musical-note-inspired glasses. Each is designed with a hands-in-pockets posture and a confident, slightly absurd expression. By intentionally omitting upper-limb details, the design allows for exaggerated and flexible body movements, enhancing visual rhythm and performance-driven display. Floating microphones stand as key elements to clearly reinforce the music-focused nature of the program.