Weiyi Yan, first an Illustrator,
then a Brand Designer.
Shenzhen-based.
Read More



 Selected Projects -  Illustration       
        Passerby
        Snake: Our Beautiful Origin
        Guide Me By the Waves
        Hong Yin: The Charming Sound of Dunhuang
        Daomubiji Collection

 Selected Projects - Design

        Mist Bistro
        Jue Mai Fu Bakery
        Golden Arts
        FIT CSSA Orientation Pack

 Selected Projects -  Art Direction
        Plants: A Clean, Well-lighted Place
        Fly


 Illustration Lab

 Archive


  Email
  LinkedIn
  Instagram
  LittleRedNote
  Resume and CV available upon request


©2025 Weiyi Yan

Golden Arts

Logo Design | Graphic & Editorial Design | Website Layout Design
c. Golden Arts and Culture, New York, USA.
2024




Founded in 2019, Golden Arts is specializing in selling and renting fine art, public art projects, and comprehensive art renovation and ex/interior design services.

Logo Ideation.
The logo is designed with a minimalist typographic approach, incorporating a slash between the letters N and A to subtly form “N/A,” a common abbreviation for “not applicable” or “not available.” This detail reflects the inherent ambiguity often present in artistic and cultural works. The design adopts a neutral visual language, intentionally refraining from emphasizing the company’s business nature or emotional attributes. Instead, it prioritizes art and design, positioning Golden Arts as a platform for conveying information in a refined and understated manner.





The company profile brochure is designed to provide a clear and concise overview of Golden Art’s services, achievements, and key milestones. The brochure highlights the company’s mission while showcasing a curated selection of representative portfolio pieces from renowned global artists, enhancing its visual impact and effectively communicating the brand’s expertise.