FIT CSSA Orientation Pack
Graphic Design
collaborated with Fashion Institute of Technology X FIT Chinese Students & Scholars Association
2024
Tote Bag X Luggage Tag X Club Business Card
A tote bag project created for the Chinese Students and Scholars Association to welcome new incoming Chinese students during the orientation meeting in China. The design combines the iconic FIT classic tiger logo with a palette of deep blue and vibrant red.
The pattern is crafted to be both simple and elegant, ensuring that the necessary information is clearly displayed, aiming to provide a warm and memorable welcome to new students, symbolizing both the heritage and the modern spirit of the institution. This version aims to enhance clarity and readability while emphasizing the design’s purpose and significance.
The second version utilizes a black and white color scheme for a more structured and orderly appearance. The minimalist design, emphasized through a framework structure, highlights the technical focus of the institution. The neutral visual language makes it more versatile and less academic, appealing to a broader audience.