Magic Melody is an original music variety show by Tencent Video, celebrating everyday stories through relatable music and playful performances. The project develops a distinctive visual identity through original character design, vibrant graphics, and a cohesive system across promotional and on-stage applications.
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GapaSea is a sports technology brand specializing in smart eyewear for active lifestyles. Building upon its existing brand identity, my work focuses on refining and extending its visual language through product campaigns, e-commerce, digital content, and exhibition graphics. The ongoing practice combines creative exploration with practical design applications to establish a more cohesive and adaptable brand presence.
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Mist Bistro is a Japanese Omakase restaurant brand based in Shenzhen, Beijing, and Taiyuan, China. The project reinterprets its original calligraphic logo through a more fluid and contemporary visual language. By transforming heavy brushstrokes into expressive, flowing lines, the redesign introduces a lighter, more distinctive identity while retaining its traditional character.
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Passerby is a personal visual narrative inspired by a winter journey through Iceland, exploring solitude, uncertainty, and the quiet beauty of unfamiliar places.
Combining original illustrations, photography, and personal writing, the project translates fleeting memories into a conceptual vinyl album, where a distinctive blue-toned aesthetic connects visual storytelling with the emotional rhythm of music.
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Daomu Biji (The Grave Robbers' Chronicles) is a Chinese adventure and mystery novel series by Xu Lei. This ongoing personal illustration project explores the atmospheric storytelling of the original literature, translating its characters, narratives, and imagined worlds into a distinctive and cohesive visual language.
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Jomuff is a conceptual bakery brand dedicated to whole-grain rye bread, combining wholesome nutrition with contemporary lifestyle aesthetics. Through playful illustrations, distinctive typography, and packaging design, the project creates a warm, approachable, and modern brand identity that makes everyday healthy eating more appealing.
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A hand-painted penguin sculpture created for Tencent's 27th anniversary, inspired by the theme “Make It Happen Together.” Bold colors, playful geometric patterns, and elongated “GOOOO” lettering express youthful energy, creativity, and the spirit of moving forward.
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藏 HiWild is a self-initiated brand concept that reimagines traditional Chinese herbal culture through contemporary visual storytelling. Challenging conventional perceptions of traditional herbal medicine, the project reinterprets its cultural heritage through expressive botanical illustrations, contemporary visual identity, and packaging design, bringing a fresh and vibrant perspective to ancient botanical traditions.
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Master of Fine Arts, Illustration
2025
School of Visual Arts (SVA)
Bachelor of Fine Arts, Illustration
2021
GapaSea, Shenzhen
2026
Visual Designer
Tencent @MXD, Shenzhen
2025-2026
Concept & Storyboard Artist
Silkroad Visual, Shenzhen
2022
Brand Designer
Hapi Link Culture, Shenzhen
2021
Design Intern
VOGUE CHINA, Beijing
2020-2021
Illustration
Graphic Design
Editorial Design
Concept Art & Design
Book Design
Video Editing
AI-Assisted Design
Creative Writing
Project Managment
Portfolio Reviewing
Leadership
The 10th China Illustration Biennial
2026
Runner-up in Illustration
Creative Quarterly No.81
2025
Departmental Medal (MFA Illustration)
School of Graduate Studies
Fashion Institute of Technology
2025
Erika Rohrbach Memorial Award
School of Graduate Studies
Fashion Institute of Technology
2025
Erika Rohrbach Advocacy Leadership Award
Fashion Institute of Technology
2025
Finalist in Illustration
Creative Quarterly No.76
2024
Peter Vogel Silver Leadership Key
Fashion Institute of Technology
2024
Finalist
Hiii 11th Illustration
2024
Merit (New Talent)
iJungle Illustration
2024
Finalist
Hiii 10th Illustration
2023
Merit
3x3 International Illustration 20th
2023
Finalist in Fine Art
5th International Prize Leonardo Da Vinci
2023
Merit & Nomination
Hiii 9th Illustration
2022
High Term Honor
School of Visual Arts
2020-2021
Term Honor
School of Visual Arts
2018
Procreate LightBox EXPO
2026
Singularity
International Xiaoyan School of Art Alumni Exhibition
Shenzhen
2025
Syndicate XVI
FIT MFA Illustration Visual Thesis Exhibition
New York
2025
MoCCA Art Fest Sponsors
New York
2025
Guide Me by the Waves
Hiii Illustration Merit
2023
Interview: Artist Closeup
2022
Plants: A Clean, Well-lighted Place
FEAT. Collaboration Exhibition
2021
Man-made Monster: A Rose for Emily
SVA Online Thesis Show
2020
International Xiaoyan School of Art
Shenzhen
Aug 2025
Follow Your Art II
Zuoyin International Fine Arts Education
Shenzhen (online)
Jan 2025
Follow Your Art
International Xiaoyan School of Art
Shenzhen (online)
Dec 2022
Last Updated 26.10.27